To SEO or To PPC?

 To SEO or To PPC?

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet. 

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers. 

Invest in marketing your internet site.  There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest. 

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client. 

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine. 

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest. 

There are some guaranteed benefits when you get to maximize the PPC strategy.

? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up. 

? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks. 

? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

? You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones. 

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

How You Can Become a Super Affiliate

 How You Can Become a Super Affiliate

The humdrum existence of going to the office day after day doing the usual 9-5 shift is a trying task for those who have lived all their lives doing so.  This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect to them.  Doing work at home that is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times.  This is because the jungle-like network that is the internet has given birth to a business that has given some people practically new lives doing nothing but so.

This particular business allows people to work at home under flexible working hours.  There is no boss to scream around putting pressure on everyone about the deadline at hand.  There is no clutter of messy paperwork that needs to be completed the soonest possible time.  Conveniences such as these are experienced by those who are into affiliate marketing, the newest way to earn money without having to go through all sorts of routine found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things that they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website.  Here the website owned by the affiliate is made to advertise and market the website of the merchant through the affiliate program that they run.  Whenever someone clicks on the merchant’s website promoted by the one owned by the affiliate, the affiliate is given a commission.  This is in recognition of his effort in helping the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly.  Those who want to get into this type of business should possess the necessary skills to be able tread through the industry with confidence and self-assurance.  Still, other factors are needed by one to be able to really break in.  Knowledge about the business at hand is very important as it dictates the actions that are to be done by people who are into it.

The leading figure in affiliate marketing is the super affiliate.  He is basically an e-mail marketer who collects large databases of e-mail addresses through newsletters.  Super affiliates are also those who know the business even better than affiliate managers as a result of their knowledge about the affiliate marketing industry inside out.  Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and autoresponder.  These tools will help a lot in one’s facilitation of the business.  Building one’s own list is another.  Creating a loyal customer base and taking care of it is one secret that successful super affiliates have.  Making good customer relations is also important if one wants to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must if one wants to succeed as a super affiliate.  Sending out quality content in lieu of ads is an advantage as products are marketed better whenever enough information is given about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business.  Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them over and over again.

The most important thing one should remember if he wants to become a super affiliate is to treat affiliate marketing as a business first and foremost.  If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 9-5 shift.  A career as a super affiliate in the business which will change his life forever could possibly take that unexciting job’s place.

CONTOH SURAT MEMO RESMI, PENGERTIAN MEMO

Contoh memo _ Memo adalah tulisan singkat, jelas dan padat untuk ditujukan kepada seseorang baik itu untuk keperluan organisasi, perkantoran dan lain-lain. Memo sendiri termasuk salah satu bentuk surat yang cara penulisannya lebih sederhana jika dibandingkan surat lainnya namun karena memo juga merupakan termasuk surat maka dalam memo sendiri masih terdapat bagian-bagian yang sama seperti surat lainnya. Memo umumnya lebih banyak digunakan secara internal yaitu masih dalam satu lingkup organisasi atau instansi. Misalnya surat memo dari kepala sekolah kepada wali kelas, atau surat memo dari direktur perusahaan ke bawahannya dan lain-lain

Perlu diketahui bahwa memo bisa bersifat vertikal dan bisa juga bersifat horizontal dan ada yang bersifat resmi maupun tidak resmi

• Vertical artinya surat memo yang dibuat dari atasan untuk ditujukan ke bawahan
• Horizontal artinya orang yang membuat memo tersebut memiliki jabatan setara dengan orang yang dituju
• Memo resmi artinya memo tersebut dibuat untuk lingkup dan keperluan yang bersifat resmi baik itu instansi maupun organisasi
• Memo tidak resmi artinya memo tersebut di buat untuk lingkup dan keperluan yang tidak resmi

Sebelum kita lanjut ke beberapa contoh memo ada baiknya kita mengetahui juga beberapa ciri dan bagian-bagian dari memo
Silahkan anda baca: Trik Menulisan Surat Lamaran Kerja

Ciri-ciri Memo

• Surat khusus yang dibuat khusus untuk keperluan dalam kantor, instansi dan organisasi
• Dilihat dari peredaran dan penyampaiannya memo ada yang bersifat horizontal maupun rtikal
• Penyampaian secara horizotal merupakan penyampaian memo kepada pihak yang memiliki jabatan setara
• Penyampaian secara vertikal merupakan penyampaian memo dari atasan kepada bawahan atau sebaliknya untuk mengingatkan atau memerintahkan sesuatu
• Memo merupakan bentuk komunikasi yang isinya bisa saran, arahan, atau penerangan mengenai sesuatu hal
• Memiliki bagian surat yang lebih sederhana dibandingkan dengan surat resmi pada umumnya, terutama dalam isi surat
• Karena pedarannya yang terbatas, memo biasanya tidak mencantumkan identitas kantor, seperti nama kantor, nomor telepon, faksimili, dan kode pos, secara lengkap

Bagian-bagian Memo & Cara Penulisan Memo

#Kepala memo :
Nama
Alamat
Lambang atau Logo Instansi

#Badan memo
Isi / pesan singkat ( memberikan perintah, informasi atau laporan)

#Kaki memo
Tanda tangan dan nama jelas pembuat memo

1. Blangko Memo
2. Penulisan boleh di ketik atau tulisan tangan
3. Disampaikan dengan bahasa yang singkat, jelas & padat

Contoh Memo

Contoh Memo Resmi 1

Dinas Pendidikan dan Kebudayaan Kabupaten Pemalang

SMKN 1 Pemalang

Jl. Batu Pinang Pemalang

-----------------------------------------------------------------------------------

MEMO

Dari      : Kepala Sekolah 

Kepada : Wakil kepala sekolah kesiswaan

Perihal  : Lomba siswa teladan

Pak tolong siswa yang ikut lomba siswa teladan segera diberikan pengarahan dan pembinaan. Saya mendadak ada rapat dinas.

Pemalang, 25 Maret 2014

Ilham Wicaksono, S. Kom

Contoh Memo Resmi 2

INTERNAL MEMO

Palaran, 19 Oktober 2013

Kepada : Seluruh Karyawan/ Karyawati PT. RMK Energy

Perihal : Sebelum dan Setelah Menjalani Masa Cuti

Dengan hormat,

Diberitahukan kepada seluruh karyawan/ karyawati PT. RMK Energy, bahwa :

1. Karyawan/ karyawati diwajibkan mengisi form Permohonan Cuti dengan cara mengambil form di kantor
2. Karyawan/ karyawati yang selesai menjalani waktu cuti diwajibkan hadir tepat waktu atau kembali bekerja sesuai dengan yang tertera pada form cuti
3. Apabila karyawan/ karyawati yang selesai menjalani waktu cuti sedang menderita sakit maka karyawan/ karyawati diwajibkan menyerahkan surat sakit kepada HR Departement dan jika tidak memberikan surat sakit maka karyawan/ karyawati dianggap Alpa
4. Apabila karyawan/ karyawati telah selesai menjalani cuti tetapi masih tidak bekerja selama lima hari setelah masa cuti dan tanpa kabar atau pemberitahuan maka karyawan/ karyawati tersebut dianggap mengundurkan diri
5. Permohonan cuti wajib diajukan 14 (empat belas) hari sebelumnya
6. Karyawan/ karyawati yang selesai menjalani masa cuti periodik diwajibkan melapor terdahulu ke HR Departement sebelum kembali bekerja

Demikian pemberitahuan ini disampaikan untuk dilaksanakan

Management

Sumber : academia.edu

2 Contoh memo di atas terkait dengan instansi atau dinas sekolah dan instansi perusahaan yang mungkin bisa di jadikan sebagai referensi bagi siapa saja yang mencari informasi tentang contoh memo dan cara membuat maupun definisi dari memo, dan sebelum saya akhiri artikel ini mungkin anda butuh referensi untuk membuat surat resmi bisa lihat contohnya di contoh surat resmi